The history of Suarez dates back to 1943, when Mr. Emiliano Suárez Faffián founded the first jewelry store-workshop in Bilbao, the origin of what is today the Suarez Group.

After nearly 80 years, the brand's experience and know-how have allowed it to master every stage of the jewelry creation process. This mastery, the result of years of experience, has been constantly refined by three generations of the Suárez family.

The family itself personally selects and purchases the raw materials at the source, inspecting the purity and quality of diamonds, gems, precious stones, and pearls. Ninety-nine point five percent of the gems are discarded for not meeting Suarez quality standards; this is the filter of excellence.